Editor’s Note: This summer, we are partnering with Susan Solovic, THE Small Business Expert, to share actionable tips to help you market your small business on a budget. This is the second of a series of videos with Susan Solovic.

You don’t have to think big when it comes to your marketing efforts.

Think locally. What’s going on in your community?

Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.

Then search for opportunities to get in front of your customer with your marketing message.

Watch this week’s Market Your Business on a Shoestring Budget video to leverage your local community to help you find your next great customer.

Can’t see the video? View it here.

For more inexpensive marketing tips watch the full Market Your Business on a Shoestring Budget video series on the Constant Contact YouTube Channel.