While there are many similarities between U.S. and UK small businesses (challenging economies and time-starved owners/operators to name a few), when it comes to leveraging mobile for business, there is a big divide.
At first glance, U.S. and UK small businesses seem on par, with 66 percent of U.S. small businesses owning a mobile device or solution versus 68 percent of UK small businesses. There is also “Apple fever” on both sides of the pond, with small businesses reporting preference for Apple products versus Android and other types of mobile devices.
Differences emerge when it comes to using mobile for business
In the U.S., the majority of small businesses are at least beginning to use mobile solutions for business, especially as part of their email and social media marketing efforts. The mobile holdouts cite lack of time and lack of customer demand as the top roadblocks. But even then, small businesses expressed interest in using mobile solutions in the future.
In the UK, the majority of small businesses are not yet leveraging mobile solutions for business. There seems to be a big disconnect with perceived value of using mobile for business and the growing consumer usage of smartphones and tablets. The majority of small businesses report little interest in leveraging mobile for business in the future, with 55 percent of UK businesses having no interest versus just 15 percent in the U.S.
More details about this “mobile divide” can be found in the infographic below. The content compares how small businesses in the U.S. and UK are using mobile, and offers some basic tips for small businesses looking to ramp up their mobile efforts. Those that do embrace mobile will have a distinct competitive advantage, now and in the future.
The good news is that making your marketing more mobile friendly doesn’t have to be difficult or time consuming. There are many resources available for small businesses looking to learn more.
For more information about mobile marketing, check out our live and recorded webinar, “Making the Case for Mobile.“