Why is mobile loyalty an important topic?
Because, for small businesses, it’s all about finding and connecting with their next great customer. And with more and more consumers expecting to access information and make decisions on the go, mobile loyalty looks to play an ever increasing role. A point made even more clear with the launch of Apple’s Passbook app.
So what does the current state of mobile loyalty look like?
Check out our latest infographic for more. Be sure to pay particular attention to the section on people who use use apps in stores versus those who do not.
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