How Small Businesses are Increasing Engagement and Making More Money [Speakeasy Podcast #71]

What’s in this episode?

17 minutes of marketing awesomeness.

This week’s topic:

New data shows that the vast majority of small businesses and nonprofits (82 percent) have adopted multi-channel marketing programs, leading to increased customer engagement, new customers, and more revenue. At the same time, their top two marketing concerns are making their marketing dollars go further (59 percent) and selecting the best marketing campaigns to run (56 percent).

Listen in as we discuss:

  • What do we mean by multi-channel marketing?
  • How to do multi-channel marketing without feeling overwhelmed
  • How to use one piece of content across multiple channels
  • What types of campaigns can people run across the most important channels: email, social media, mobile, and web
  • Why it’s okay to experiment and figure out what works best for your business
  • The critical importance of continued promotion (and why you won’t be annoying your audience)
  • Why you should be giving others the opportunity to talk about you
  • Why having the ability to go directly to your audience is so huge
  • Understanding how all your channels come together
  • How to figure out what’s working and how to do better
  • How the Constant Contact Toolkit can help

Enjoy!

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

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About the Speakeasy

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday! Listen in as Dave Charest (that’s me!), sr. manager, content and social media marketing,  moderates a marketing roundtable discussion with social media education developer, Azure Collier, corporate social media community manager and content developer, Danielle Cormier, social media content developer, Kristen Curtiss, and content developer, Ryan Pinkham.

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode! Or you can email your questions to: SocialTeam (at) ConstantContact (dot) com

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