If you run events for your business or organization, chances are you already know how valuable having the right information from your attendees can be.
This information can help you find the right caterer for your next dinner, pick a venue for an upcoming fundraiser, or find partners to help out with a charitable auction or networking event. When you have the information you need, you have a much better chance of running successful events.
So the question is—are you taking steps to collect input from people who are actually attending the event?
For a lot of small business or nonprofit organizations — the answer is no.
How collecting the right information can make a difference for your next event
If you’re running an event—like a dinner, a fundraiser, a training seminar, or a networking event—then having the right information can make all the difference in the world.
For a community organization like the Friends of Fort Point Channel, which hosts a series of networking events with residents and business owners in Boston’s Fort Point neighborhood, being able to collect information about what type of businesses or organizations that are attending allows them to make better decisions about how to promote and prepare for the event.
For a golf club like the Country Hills Golf Club, being able to collect information about player skill levels and qualifications allows them to better match opponents and avoid conflicts at some of their biggest events of the year.
For a B2B manufacturer like Automation Control Products, being able to collect information about how registrants are getting referred to their product training seminars, allows them to get a better idea of how people are finding out about their events and determine their effectiveness of reaching their target audience.
And for a nonprofit organization like OBG Cocker Spaniel Rescue, being able to collect information about the items that registrants for their annual silent auction fundraiser would be most interested in, allows them to raise more for their cause and deliver a better event experience for attendees.
Better results for their business or organization and a better experience for event attendees—that’s the difference.
And the best part is, making that difference doesn’t need to add any additional work or stress when planning your next event.
How to make collecting information the most stress-free part of your next event
With an online registration tool, you can collect valuable information from event registrants without having to do any extra work or without it take up any more of time.
Instead, all you’ll need to do is create an online registration page, make it readily available to your target audience, and keep track of the information as it comes in before your next event.
This makes it a lot easier for your attendees as well. They won’t have to worry about dropping off registration forms at a specific location or have to call to sign up for your event at a particular time. Event registration will be available 24/7—whether you’re open or not.