A little bit of planning goes a long way when it comes to marketing your business or organization online. But we know it can be tough to find time to look ahead when you’re busy dealing with your day-to-day.
Let us make your 2020 planning a little easier with our free 2020 online marketing calendar!
Get the free 2020 online marketing calendar
Our printable PDF calendar includes all the major holidays you should be thinking about when planning your marketing campaigns. You’ll find the big ones in there for sure, but you’ll also see some days you might not have thought about, like Book Lovers Day, National Hot Dog Day, and National Mom & Pop Business Owners Day.
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How to use our calendar to plan your online marketing efforts
There are a lot ways to utilize this free online marketing calendar, whether you decide to print it off and hang it near your work area or save it to your desktop for quick reference on your computer. We hope it can be a useful reference for you to use in orchestrating your emails, social media posts, website content, and more.
Plan your known marketing campaigns
The first thing I recommend doing is printing the calendar and going through each month and adding in any dates that might be important to your organization specifically. Maybe you want to make note of your organization’s annual gala, or your business’s annual community event.
Write these dates into the marketing calendar and use the note section on each page to highlight additional information you want to keep in mind for that month. Having all of your important dates in one place allows you to more effectively plan your email, social media, and other online marketing campaigns.
It’s important to be aware of everything happening in a given month so that you can optimize the timing of your campaigns. Be sure to be mindful of days that might compete with your message. For example, you probably don’t want to send your first end-of-year fundraising email on Cyber Monday, when inboxes will be flooded with deals and promotions from businesses.
Find inspiration for new campaigns
Once you have all of your known marketing campaigns laid out in the holiday marketing calendar, see if any of the other holidays can inspire new campaigns.
Maybe your nonprofit can raise funds on International Women’s Day, or your business can structure a sale around National Cat Day. See what inspires you and don’t be afraid to think outside the box!
Need more guidance? Get our free online marketing guide.
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Get to planning!
Now that you know how to use the 2020 holiday marketing calendar, it’s time to start mapping out a successful year. Whether you’re trying to solicit donations, increase revenue, or grow your customer base, planning ahead will allow you to be strategic with your time and resources.
And after your campaigns, you’ll have a better idea of what strategies are working for you (and what aren’t). Use that information to inform your next set of campaigns and make online marketing work harder for you!