How To Share Email Results With Your Team

Whether you’re sharing the results of your latest email marketing campaign with your team, other departments, or the people that sign your paycheck, your goal should be to show how email marketing is impacting your business. Instead of sharing a handful of numbers out of context, it’s better to paint…

Why Bigger Email Lists Are Better

Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in your attic waiting to be…

6 Reasons Why Personalization Makes Your Marketing Better

Dale Carnegie once said that “a person’s name is to that person the sweetest and most important sound in any language.” This is the same reason why you see companies and brands address you by your first name in their promotional emails. Personalization can be a powerful tool when used…