Editor’s Note: This summer, we are partnering with Susan Solovic, THE Small Business Expert, to share actionable tips to help you market your small business on a budget. This is the first of a series of videos with Susan Solovic.

You should be marketing all the time — wherever you are.

Therefore, you need a compelling elevator pitch.

Research shows the average attention span of an adult is about 6 to 8 seconds. That’s all the time you have to grab someone’s attention.

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch.

The return on your investment will pay huge dividends in terms of creating business opportunities.

Watch this week’s Market Your Business on a Shoestring Budget video to learn how to craft an effective elevator pitch for your small business.

For more inexpensive marketing tips watch the full Market Your Business on a Shoestring Budget video series on the Constant Contact YouTube Channel.