If you’re a consultant that provides online marketing services to other businesses and organizations, you already know that sharing your expertise is a great way to attract new clients and build awareness for your business.

This is just one of the reasons why Periscope is a valuable platform for companies that work in the digital marketing space.

Periscope is a video-streaming app that allows you to share your knowledge and interact with viewers in real-time. It’s also one of the fastest growing social networks out today, with an audience of more than 10 million registered users.

Want to learn more about how Periscope can benefit your business? Watch the recording of this week’s live Periscope broadcast and read the transcript of our discussion below.

We discuss:

  • Why Periscope is important for digital marketing agencies
  • How to prepare for your first Periscope broadcast
  • How to drive real actions from your Periscope broadcasts
  • How to follow-up with viewers and start building an audience on Periscope

(Having trouble viewing the video? Watch it here.)

Periscope has been on the radar of a lot of businesses in recent months — especially with people who run businesses in the digital marketing space.

Whether you’re a marketing expert, a social media coach, or a website designer you can benefit from Periscope. Today we’re going to look at some of the things you’ll want to think about when getting started.

Periscope has seen some impressive growth since it was first launched in 2014.

Consider the following:

  • 10 million people have registered for Periscope accounts
  • Periscope now has 2 million daily active users
  • Periscope users watch more than 40 years of video each day

So, it’s clear that there’s an active audience on Periscope, but why should you use it for your business?

One of the biggest reasons to use Periscope is that it gives you the opportunity to connect with your audience in a more direct and personal way. You’re able to interact with potential clients in a live broadcast and share your expertise in an entirely new way.

One of the biggest reasons people are often reluctant to get started is that they aren’t comfortable being in front of the camera.

But it’s important to remember that Periscope is about real people, sharing their ideas.

If you take the time to prepare for your broadcast and learn the basics before getting started, you really don’t have anything to worry about. Every broadcast won’t be perfect and you will have to learn as you do it, but over time you should get more comfortable.

One of the big things you’ll need to prepare for is the interactions that come from being on Periscope. During your Periscope broadcast (or Scope), viewers will be posting comments and asking questions. Make sure that you’re leaving room to respond to relevant comments and start a conversation with your audience. Ideally, you’ll be talking about topics that you know and have some expertise in so it’s a good opportunity to share your knowledge with an audience.

If you run into situations where people are posting comments that aren’t relevant to the conversation, or are possibly inappropriate or offensive, you have the ability to block that user by tapping on their comment and choosing to ‘Block User’.

When you are ready to do your first Periscope, there are a few things you’ll want to do to get prepared.

If you’re using Periscope to host a discussion, it’s a good idea to come in with an outline of what you’d like to discuss. You won’t need to write everything down word for word, but you should at least have a few bullet points that you want to touch on during your chat.

Another thing to think about is where you will actually do the broadcast from. Again, if you’re using Periscope to talk about a specific topic or to answer questions, you should make sure you have a quiet place that you can get set up.

You also need to think about whether you want to hold your phone while doing the Periscope or have it stationary. There are affordable options for tripods you can purchase that fit your phone and keep it steady while you’re doing your broadcast. (At Constant Contact, we use the GripTight GorillaPod Stand.)

Once you have the behind-the-scenes details figured out, you’ll be ready to start your Scope. Put some thought into your title. When you go live on Periscope, the people who follow you will receive a notification. You can also share a link to the Periscope on Twitter and people can click-through to watch online. Choose a title that lets people know what you’re discussing and encourages people to want to click through.

A few ideas to consider for your first Periscope might be:

  • Q&A Discussion: Pick a frequently asked question you’re already hearing from clients and host a live Q&A with your viewers.
  • Office Hours: Use Periscope to give people the chance to show up to receive live support and have their questions answered.
  • Transform a piece of content: Repurpose an existing piece of content and expand on your ideas. This can work well if you already have a blog and want to host a discussion around the ideas in a blog post.
  • Bring people behind the scenes: If you do speaking engagements and attend conferences and other events, you can broadcast live and give people a behind the scenes look at the work that you’re doing.

Once you get comfortable with Periscope and decide it’s a platform you want to invest in, you’ll want to figure out a schedule that works for you.

One of the things we’ve found since getting started on Periscope is that consistency wins. If you want to build an audience, you need to commit to doing it on a regular basis.

For us, that has been a weekly broadcast that we do every Thursday. This consistency allows you to attract repeat viewers and can help people fit your broadcasts into their schedules.

Once you have a schedule set up, you can create a plan to promote them. You can promote your broadcasts ahead of time through your different social channels and also include it in the emails you’re sending out.

As part of your planning process, you also want to think about the types of actions you want to generate from being on Periscope.

Bridging the gap between doing a live broadcast on Periscope to generating measurable business results can take some work.

Again, this is why consistency becomes so important because you’re able to build trust and familiarity with your audience over time. But there are also specific actions you can encourage people to take in every broadcast that you do.

An easy way to get people to take a next step after viewing your Periscope broadcast is to encourage people to join your email list. If you have a sign-up form set up on your website, you can encourage people to connect with you there and sign up. You can also create a custom landing page, specific for Periscope, with an offer for new subscribers.

For example, if you’re using Periscope to share education and you have a guide or whitepaper that relates to the topics you’re discussing, you can tell people to visit your website to download the resource. This is a great way to generate leads, which you can then follow up with after your broadcast.

Also, pay attention to the people who show up on a consistent basis. One of the great things about Periscope is that you can follow up with viewers on Twitter and continue the conversation that way. One of the things we like to do on our Periscope discussions is to share out a link to a resource we are talking about on Twitter and encourage people to follow us there. It’s a simple way to stay in touch with your viewers so that you can continue to build that relationship over time.

Finally, be sure to get the most you can from every broadcast that you do.

The recording of your broadcast will be live on Periscope for 24 hours after you finish. You can also download the video of the recording.

Think about how you can repurpose that video in different formats. For our Periscopes, we like to upload the video to YouTube and embed it in a blog post where we recap the conversation. This is another good way to follow up with viewers by letting them know when the recap will be live on your blog and how they can find it.

Also, pay attention to the questions that are being asked and the conversations that you are having. You can use these conversations when you’re trying to figure out what to write on your blog or which topics to share on social media.

Have additional questions about getting started on Periscope? We want to hear from you. Post your questions in the comments below.