The Benefits of Permission-Based Email Marketing [Speakeasy Podcast #73]

What’s in this episode?

13 minutes of marketing awesomeness.

This week’s topic:

Permission-based email marketing is the best route to developing long-lasting customer relationships. When you focus on permission-based marketing you demonstrate that you value the trust and privacy of your customers. As a result, you’ll have better open rates, less spam reports, and more opportunities to grow your business.

There’s been a renewed interest in permission-based email marketing with the upcoming Canadian Anti-Spam Legislation (CASL) which will be enforced starting on July 1, 2014.

Listen in as we discuss the importance of permission-based marketing and some tips for making sure your business is ready for CASL compliance. For more information check out our CASL Resource Center.

And here’s information on two upcoming webinars:

Enjoy!

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

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About the Speakeasy

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday! Listen in as Dave Charest (that’s me!), sr. manager, content and social media marketing,  moderates a marketing roundtable discussion with social media education developer, Azure Collier, corporate social media community manager and content developer, Danielle Cormier, social media content developer, Kristen Curtiss, and content developer, Ryan Pinkham.

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode! Or you can email your questions to: SocialTeam (at) ConstantContact (dot) com

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