Did you know that 91 percent of U.S. adults like to receive promotional emails from companies they do business with?

People open email from people that they know. And they delete, or mark as spam, email from people that they don’t recognize.

This is why it’s critical that you always ask for permission before adding a new contact to your email list.

Permission-based email marketing is the best route to developing long-lasting customer relationships that drive repeat sales and valuable word of mouth for your business.

Watch the video below for more advice on getting permission from your contacts.

(Can’t see the video? View it here.)

Want more email marketing tips? Head over to the Constant Contact YouTube channel!