Finding and sharing content that’s important to you, has always been a big part of why so many people love Pinterest. It’s also why Pinterest has been so attractive to brands.
In the last year, the ways people find content have changed quite a bit. With new features like Guided Search and Interests, Pinterest has evolved into a valuable content discovery platform.
And now, with the introduction of messaging, Pinterest has added a better way to share content and collaborate with other users.
Read about this story and get caught up on all of this week’s top stories in this week’s marketing news roundup.
Pinterest added a new messaging feature this week, which will allow users to send pins to other users and start a private conversation.
The ability to send pins is not entirely new, as Pinterest has offered this capability for quite some time, but with this latest update, users can continue the conversation and collaborate in a whole new way.
To initiate a conversation, users can select a pin they want to share and click the send icon (the paper airplane), or on desktop, click to start a conversation under the notification icon in the top right corner of the screen.
Bottom Line: While Pinterest’s messaging feature will function similarly to messaging services on other social networks, Pinterest explains that there are distinct differences users should be aware of. For Pinterest, messaging is about offering a convenient way for users to share and collaborate online.
Messaging also provides another example of the value of Pinterest as a discovery platform, where users can find content that’s interesting and relevant to them, and easily share it with others.
For small businesses on Pinterest, messaging could present a valuable new way for people to find and share your content. It could also add a whole new way for you to collaborate on Pinterest, and communicate with your most active followers.
Looking for more Pinterest tips? Find more resources here.
2. Report: 68 percent of consumers say digital coupons positively impact their perception of retail brands
A new report from RetailMeNot provides a closer look at how online offers and promotions impact customer purchasing decisions.
According to the report, 68 percent of consumers say digital coupons positively impact their perception of retail brands.
The report also looked at how digital coupons compare to other retail promotions, and found that 58 percent say digital coupons have the biggest impact on purchasing decisions, followed by sales (28 percent).
When asked about how long it takes consumers to redeem coupons after receiving them:
- 91 percent of desktop users redeem a digital coupon within several days
- 90 percent of smartphone and tablet users redeem their digital coupons within several days
- Nearly one-third of coupons found on smartphones or tablets are redeemed immediately
Bottom Line: Special offers and promotions have always played a role in helping small businesses attract new customers and generate repeat sales, but the tools that business owners have available to run these offers have changed quite a bit.
Not long ago, you were dependent on print when running an offer. These offers worked if you were willing to make the investment, but relying on customers to clip a coupon out of the paper or remember to “mention this ad,” certainly left room for improvement.
Now, with new types of offers like local deals and digital coupons, businesses have more control over the offers they send and better insight into how they are working when it comes to helping you do more business.
Facebook added analytics for its Events feature this week, offering a new way for admins to see how their events are performing.
With the new feature, Page admins will now be able to view insights including reach, views, and connections.
Admins can view insights in the right-hand column of the event page.
Bottom Line: Up to this point, insight into how events are performing and whether or not you’re getting your event in front of the right people has been limited. This has made it difficult to measure the success of your event, and has limited the ability for page admins to make decisions to improve future events.
Now, with the new feature, you’ll be able to make more informed decisions about how to promote your events on Facebook!
Facebook Events is just one of the ways small businesses can promote events online. Check out our full list of resources for planning, promoting, and running a successful event.
It was reported this week that a crime ring based in Russia has stolen more than 1.2 billion user name and password combinations and more than 500 million email addresses.
According to the US-based firm that discovered the collection of stolen internet credential, the information was stolen from more than 420,000 websites, including household names, and small Internet sites.
Bottom Line: This is an evolving security story where all the facts aren’t out yet, but based on the information we have, our customers’ data and login credentials have not been impacted.
Still, reports of massive username and password compromises, from any sites, provide an important reminder of why it’s important to take proper steps to protect your personal and professional information online.
One of the best ways to protect your information is to regularly change your passwords, and to make sure you’re not using the same credentials for every site you’re on. There are also reputable apps that can help manage your passwords and keep you safe.
What top stories caught your eye this week? Let us know in the comments below.