Is Pinterest part of your holiday marketing plan?
It should be.
If you’re not using Pinterest to promote your business during the holiday season, you’re missing out on potential sales.
According to data released by Pinterest, 83% of Pinners report making a purchase after seeing content from brands on Pinterest.
Considering that each year on Pinterest, there are approximately 321 million holiday-related searches, and 3 billion holiday-related pins each year, and Pinners spend 29% more while shopping than non-Pinners do, it’s time for you to make Pinterest a priority.
How can you take advantage of Pinterest and boost your holiday sales? Check out these three examples:
1. Create gift guides
Everyone has a hard-to-buy-for person on their gift list. In today’s ROBO economy (Research Online Buy Offline), more and more shoppers are going online to find inspiration for that perfect gift.
Use Pinterest to your advantage and provide resources for holiday shoppers, like The Crafty Yankee. They created gift guide boards on their Pinterest account, and last year, the shop participated in group boards with a small business association, another local business, and a local blogger to create gift guides with pins of their products.
Art Impressions “Christmas/Winter Cards” Pinterest board is a great resource for customers to see their products in action. They’ve pinned products and links to their blog post tutorials, to show off the endless number of holiday cards their customers can create with rubber stamps.
Pinterest’s Product Pins and Buyable Pins make it easier for potential customers to get all of the information they need on your products — like pricing and availability — and they can easily click and purchase from a pin.
What’s the difference between Product Pins and Buyable Pin?
- Product Pins: To activate Product Pins, you need to add some code to your website that will pull in pricing, descriptions, and other information about your products when anyone creates pins from your website. The pins are linked to your site, and pinners can click the image of the pin or the Visit button on the pin to go to your website and buy from you.
- Buyable Pins: Shop the Look Pins are newer and allow people to shop on Pinterest without leaving the social network. Whether your a creator, a retailer or a small shop with a limited number of products, these buyable pins make it easy for people to find and buy products right inside fashion and home decor Pins.
If you’re thinking of adding Pinterest to your holiday marketing, don’t wait.
Start pinning now so your products are pinned and searchable by Pinterest users as they make their holiday plans.
Drive interest to your new Pinterest presence by linking to your boards on your other active social channels, as well as your upcoming email newsletters.
Find out more about how Pinterest impacts the seasonal shopping experience in Pinterest’s new Seasonal Insights.
Looking for more Pinterest marketing tips? You can find them all year ’round on our Pinterest 101 page.
Editor’s Note: For relevance and accuracy, this post was updated on November 11, 2019.