The answer is a resounding, yes!

A recent poll of our Facebook fans found that 97% of participants think it’s important to use both email and Facebook for marketing.

It’s great to see most small businesses and nonprofits realize they can get the most out of their marketing efforts by using both channels.

But why is it important to use both? Here are a few on the main benefits:

Engage more of your existing customers/supporters. Your audience is in multiple channels and have preferences in how you engage with them. A recent study shows 32% of U.S. consumers prefer to get updates from brands via Facebook and Twitter followed by 27% who prefer emails.

Reach new potential customers/supporters. With a click your existing customers or supporters can put your message in front of their friends, fans, or colleagues by sharing, liking, or commenting. A study shows 75% of people are somewhat or highly likely to share content they like online with friends, co-workers, or family, and 49% do this at least weekly. How many new people can you expect to reach? A study shows that 57%% of U.S. internet users have more than 100 friends on Facebook, and 11% have more than 500 friends. So make it easy to share your email on social media.

Grow your list faster. By using both channels you not only extend your reach to more new prospects, you also increase your list growth potential. Small businesses using both email and social media marketing have email lists that are 53% larger on average than their email-only counterparts, according to a recent Constant Contact customer study. Make it easy to connect. Have a visible, simple way for people to subscribe to your email and/or Facebook content, including:

  1. A “Follow us on Facebook” button in your emails
  2. An email sign up box in your emails
  3. An email sign up box on your Facebook page

Not yet on Facebook? Here’s a super simple guide to get you started.

Not yet doing Email Marketing? Check out a live demo to get started.