It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation.
While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing continues to be one of the most powerful methods for candidates to reach their audience, raise funds, and grow a community.
We waded through a random sampling of emails sent by the campaigns of Hillary Clinton, Donald Trump, Jill Stein, and Gary Johnson, measuring them on criteria that included sending frequency, email length, and the use of donation buttons.
Below, we present our findings without judgment or partisanship for you to draw your own conclusions. Who’s nailing their outreach and who needs to spend more time going over our email marketing best practice guides?
You be the judge.
(Can’t see the infographic? View it here!)
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