You’ve set up a Facebook Page for your business — now what?
It’s time to get your page in front of people! In other (fancy marketing) words, it’s time to drive traffic to your page, increase engagement, and promote your business.
Remember, people want to connect with you. And sometimes they just need a gentle reminder. Here are six ways to help promote your Facebook Page…
1. Use the network you have
If someone has already joined your email list, they most likely would love to connect with you on Facebook too.
Send out an email to your contact list, inviting people to “Like” your business on Facebook. It’s easy to do with Constant Contact’s email templates.
Once people “Like” you on Facebook, you’ll automatically show up on their newsfeed and can begin engaging with them socially.
2. Help customers find you
Add a Facebook Page follow button to your website or blog. A Facebook follow button is a widget you add to your website that links fans from your website to your Facebook Page.
For an official Facebook follow button, go to Facebook’s Social Plugins resource page.
3. Share your Facebook Page with friends and family
As of September 2016, Facebook has 1.18 billion daily active users. That’s quite a pool of potential new customers just waiting to connect with your business. Tap into the larger Facebook network through friends and family.
No one wants you to succeed more than they do and they can help by becoming enthusiastic fans. Recommend your business’s Facebook Page to your personal network and watch your fan base grow.
NOTE: You’ll need a personal Facebook profile to do this.
4. Take your Facebook Page to new social heights
There is a big difference between social media and social media marketing. Social media marketing enables you to be found and be relevant.
Share a link to your Facebook Page on other social networks. Try sending the link out on Twitter, and adding a link in all the descriptions for your YouTube videos or LinkedIn company page to start.
5. Don’t forget to take it offline too
Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible.
The more fans you have, the more your posts, pictures, and videos will reach the people you want to reach.
6. Tell anyone who will listen!
Promote your Facebook Page the next time you speak at a workshop, seminar or conference. Even include an image and link to your page in your slide deck.
Overall, promoting your Facebook Page in small ways like using your existing email list and asking friends for help can have a big impact. Your Facebook Page could be one of the best out there but, if no one knows it exists, it’s not going to do a whole lot of good for your business.
So, start spreading the word!