It’s simple — people do business with those they know, like, and trust.

The easier you make it for people to get to know, like, and trust you, the more likely you are to build relationships that drive repeat business and increased word-of-mouth referrals.

These relationships are crucial to your success.

So, how do you build these relationships and stay top-of-mind with new and existing customers in today’s socially connected world?

Do more business with Engagement Marketing

Engagement Marketing works like this: you provide your customers with a “WOW! Experience” wherever they engage with you. This could be in store, on the phone, at an event, or online. Next you entice your customers to connect with you by joining your email list or interacting with you on social media. Then you engage with them to deepen existing relationships and create social visibility and word-of-mouth referrals for your business to bring in repeat and new customers. The cycle repeats from there.

The Engagement Marketing Cycle

The Engagement Marketing Cycle

Here’s how to make Engagement Marketing work for you:

  1. Map out your customer process and trace their experience. Look for bumps and glitches that you can easily smooth out. Then, look for one or two places where you can create a WOW! Experience. It doesn’t have to be something big. It can be something as simple as how you answer the phone.
  2. Give customers a good reason to connect with you. What’s in it for them? Is there something you can offer to sweeten the deal? This could be a special discount, whitepaper, or something else your customer would find valuable.
  3. Make it as easy as possible for customers to connect with you. Include links to your email sign-up form on every page of your website. Make sure every employee is trained to ask people to join your email list. Promote your email list at your place of business — this can be as simple as a paper sign-up sheet on your counter or more high tech ways like allowing people to scan a QR code on their mobile device or send a text message to join your email list.
  4. Keep all of your contact information in one place. This lets you collect more information about your contacts over time. You’ll also be able to keep your contacts organized so you can get relevant information in front of the right people.

See how Constant Contact can help you create and grow customer relationships so you can be a marketer and do more business. Start your free trial.