We compiled research revealing new data on the online search habits of consumers during the hot summer months — focused specifically on how people are using different devices to find restaurants in their area.
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We found some very interesting trends that may be of particular use to our restaurant customers.
- 54 percent of online menu views occur on mobile (35 percent on mobile phones; 19 percent on tablets).
- Consumers spend more time per visit looking at menus on tablets (5 minutes and 2 seconds) than desktops (4m and 56s) or mobile phones (4m and 41s).
- The most-searched-for cuisine during the summer, is seafood, followed by French cuisine.
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