What Is Search Engine Optimization?

A search engine is a website like Google or Bing that crawls the web for the content that people are searching for already. Search engine optimization (SEO) is the process of increasing website visitors by helping your site appear at the top of the list of search engine results when people search for keywords related to your brand. Essentially, SEO helps get your business or nonprofit found online.


What are the benefits of search engine optimization?

Search engine optimization is an easy, and cost-effective way to increase website traffic and brand awareness. When your website and content are optimized for search engines, you have a better chance of being at the top of the search results of similar products, services, or solutions.


How do you start using search engine optimization?

Search engine optimization is all about keywords. When you use the same keywords on your website, and in the content that people are searching, then you’re already using SEO strategies, and have a better chance of being found by prospects.

Start by thinking of a few keywords your brand already uses often. Try typing those terms into a search engine and see what comes up. Google lets you know what “People also searched for” in a section at the top of the results page. Use those additional terms and start building a keyword list. Use that keyword list when you’re building out content on your web pages. 

Get started using SEO for your business or nonprofit. Here’s how:

Videos

How do I show up in search results?

How can my small business compete in search results?

How do I get started with keyword research?