
A search engine is a website like Google or Bing that crawls the web for the content that people are searching for already. Search engine optimization (SEO) is the process of increasing website visitors by helping your site appear at the top of the list of search engine results when people search for keywords related to your brand. Essentially, SEO helps get your business or nonprofit found online.
Start by thinking of a few keywords your brand already uses often. Try typing those terms into a search engine and see what comes up. Google lets you know what “People also searched for” in a section at the top of the results page. Use those additional terms and start building a keyword list. Use that keyword list when you’re building out content on your web pages.
Get started using SEO for your business or nonprofit. Here’s how: