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Marketing automation is one of those terms that sounds like it’s for big businesses with big budgets. But the truth is that small businesses can benefit from a few simple marketing automation tools — tools that deliver better experiences for your growing customer base with less effort from you. Many…
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Email is still the most efficient way for businesses to reach out to their customers. You can decide which email you want to send, at what time and to whom. That, in a nutshell, is what Email Marketing Automation is all about. If you’re the owner of a small business,…
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Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such as programmable thermostats, self-starting coffee makers, ice cube makers, and automatic bill pay. But many business owners, especially small and mid-sized business owners, fear using automation in marketing because…
Email marketing isn’t just writing an email and hitting send. All that effort rewards you with a boost in sales and the benefits of staying in touch with your customers, but the real good news? Email marketing gets easier with automation. Email marketing automation allows you to automatically send the…
While the marketing automation industry is growing, both in the number of businesses using automation and the extent to which those businesses are applying automation, there is little doubt that adoption is faster among larger organisations.
When running a business, having a solid email marketing strategy in place is everything. It’s one tool that isn’t going anywhere and is increasing in its usage year after year. Statista reports that in 2019, there are more than 293 billion emails that are sent and received every day. However,…
Marketing automation is one of the fastest growing trends in digital marketing. Companies have long dreamed of automating their marketing, sales, CRM and analytics processes – both to increase revenues and reduce costs. For years now we’ve seen big brands investing in costly Marketing Suites to deliver end-to-end automation, yet for SMEs these solutions have simply seemed too expensive.
Automation can seem like it’s just for huge companies or requires development skills to get started. However, it’s simpler than you think to automate your processes and radically reduce your admin workload. As a small business, automation can be your key to working less and selling more. But what does…
Does marketing automation work? It’s a question plenty of small businesses are asking as they look to get more bang for their buck from their marketing campaigns. So we set about finding out.
If you’re like many of the small businesses we talk to, it’s likely you’re concerned with finding new customers, not having enough time to do everything you need to do, and retaining existing customers. Today, I’ll provide some practical email marketing automation ideas to solve for each of these concerns.…