Benefits of Drip Email Marketing Campaigns

Email drip campaigns are a set of marketing emails which are automatically sent out when a contact sets off a trigger. A trigger could mean crossing a tenure threshold such as being a longtime customer, clicking a link, or joining a specific list to name a few. These automated emails…

Click Segmentation…Breaking It Down

Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring.  But from a marketing point of view, using click segmentation with…