What is Email Segmentation?

“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…

Data Collection For Email Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

The Power Of Segmentation (And How To Start)

Marketing is powerful. For hundreds of years it’s been influencing behavior. With online marketing, strategies are becoming more and more nuanced as consumers get smarter about advertisements. The most powerful advancement by far might be the progression of personalization and segmentation that has allowed marketers to target smaller and more specific…