As 2014 comes to a close, it’s likely you’re ready to begin evaluating what’s worked well in the past year so you can do more of that and improve on it in 2015.
I recently teamed up with Constant Contact partner, gShift, to share six principles of content marketing at our annual Solution Provider conference, OneCon.
My part of the presentation covered:
- Why content marketing works for you and your clients?
- How to create content that attracts an audience and helps you reach your business goals.
- How to set up systems to speed up content creation.
Then, gShift covered how to measure content performance and make the most of your content marketing efforts with email and search.
Since the session was received so well, we’re running it again — this time in webinar format.
Be sure to register for one of these free sessions to join myself and Krista LaRiviere, CEO from gShift, for Ultimate Content Marketing Performance with Email, SEO, and Social Media on Wednesday, December 10, 2104 at 10 AM EST or Thursday, December 11, 2014 at 3 PM EST.
Here are three of my six principles of content marketing to whet your appetite:
Principle #1: Content is currency on the Internet. (And it works offline too.)
Think closely about how you use the Internet for your personal purposes. If you’re like most people, content is what you search for, consume, and share. Content is what people pay attention to. If you’re not producing content for your audience, it’s likely you’ll be left out of the conversation (online and offline).
Principle #2: Content gives you and your clients an advantage.
When you’re producing high-quality content that speaks to the needs of your audience, you’re creating more opportunities to be found through social sharing and in search results when your potential customers are looking for solutions to the problems. When it comes time for a customer to make a purchasing decision, all things being equal, who do you think they’ll choose? Your business that provides helpful content or the competition that doesn’t?
Principle #3: Content opens up new opportunities.
When you’re consistently creating valuable content, you’re not only demonstrating your expertise, you’re building an asset for yourself. Your content provides:
- Leverage when you’re looking for partnership opportunities with complementary businesses
- The ability to pursue speaking opportunities to establish yourself as an authority and access to a wider audience
- A library of resources you can package into training for clients who want to do the work themselves
Will you be applying these principles in 2015?
The principles above, plus the three others I’ll share on the webinar, form the backbone of the approach my team and I take when producing content for Constant Contact. We know they work because we see the results every day.
Armed with these principles and gShift’s insights into content distribution and measurement, you’ll be setting yourself up for success in 2015.
Hope to hear from you at one of the webinars!