One of the challenges with data — big or small —is that it can be tough to see the big picture.

How do you go beyond the numbers and use data to make smarter decisions for your business?

To help you pull all the pieces together, we’ve compiled insights from Constant Contact customer surveys, Big Data from tens of millions of emails, and external data from valued experts.

The result is Constant Contact’s “State of Small Business Marketing Annual Report,” which paints a full picture of small business marketing in 2015 and the trends that will impact your business this year.

Check it out:

Short on time? Here’s a quick summary:

Despite defined economic challenges, small business owners are optimistic about 2016. While time-tested channels like email marketing and websites remain the “go-to” marketing channels, be on the lookout for more use of video and messaging apps.

Finding the right mix of marketing tools can fuel more leads, clients, or customers. And making multiple channels — like email and social media — work together can lead to more engagement and action.

Of course, it’s truly your passion that sets your business apart — but looking at data and industry trends can help steer your strategy in the right direction.

Take a look and let us know if your small business experience matches what our data is saying.