October is Small Business Month in Canada.

Here at Constant Contact we love any opportunity to celebrate small businesses and this is no exception.

I recently had the opportunity to speak with Lisa Kember (@LisaKember), Constant Contact’s regional development director for Canada East, and Guy Steeves (@GuySteeves), Constant Contact’s regional development director for Canada West.

These two experts shared their insights with me about the following:

What is Small Business Month?

  • How does it work?
  • Why should small businesses care?
  • Is there anything special Constant Contact is doing for Small Business Month?
  • How can small businesses get involved?

Tips and Ideas You Can Steal for Better Marketing

  • Specific ideas and tips small businesses can use as inspiration for their own marketing campaigns
  • Examples of great campaigns
  • How small businesses take advantage of their marketing activities to build their contact lists?

The Impact of CASL and the Continued Importance of Permission-Based Marketing

  • What is CASL?
  • What has been the impact of CASL?
  • Why is permission-based marketing so important for the success of marketing campaigns?
  • Simple strategies for getting permission

Listen to the podcast:

Can’t hear the podcast? Listen here. 

Be sure to check out our free local events for Small Business Month. And don’t miss the upcoming webinar presented by Lisa and Guy on October 29th, 2014 – Get CASL Compliant with Constant Contact.

See more of our Small Business Month Canada resources