In the early days of social media, event promotion consisted primarily of posting teasers and links online that led followers to an event landing page. As anyone who has ever used social media successfully will tell you, that old-school approach can tarnish your company’s reputation and repel the types of attendees you hope to attract.

Today, event planners use social media to better understand the needs of their target audience, engage registered attendees, and foster connections so that live interactions can be more meaningful. Here are some recommendations on how to best use social media on the most popular channels.

Read the full post from Mary Crogan on to find out how social media can invigorate your events.