Here’s the situation: You’re on Facebook. You’re on Twitter. You’re even on Pinterest.
Things are going okay, but…
What’s bugging you is that you’re not getting the amount of engagement and participation that you were hoping for.
You’re still struggling to get new “Likes” for your Facebook Page and/or new followers on Twitter. People aren’t liking, commenting, or sharing your posts across any of your networks as much as you hoped.
There’s got to be something you can do to fix this, right?
Yes, there is. And we’ll get to it in a moment.
First, let’s just make sure you have everything in working order. Once you have the right foundation in place you’ll you be able to put this one little trick into practice for the best results.
So let’s check that foundation…
1. Are you following the 80/20 rule?
It’s simple. Social media is about people engaging with content they find relevant, useful, or fun. Eighty percent of your content should fall into this category. This helps your social connections get to know, like, and trust you. As this content helps you establish and deepen these relationships, you’ll be better poised to get great results for the other 20 percent of your content: special offers and promotions.
2. Are you being social?
Well, they don’t call it social media for nothing. Be sure that you’re responding to the people interacting with you. And even if you find questions that aren’t directed at you but you can help with them — answer those too!
Tip: Just help. It’s not about promoting your products or services.
3. Find something unique to do on each of your social networks.
Sharing the same content across each network is not really taking advantage of each site’s unique features and characteristics. And frankly, it doesn’t give someone much reason to follow you on all of your networks either.
Think about sharing word images on Facebook. Or run a Facebook sweepstakes campaign. Host or participate in a Twitter chat or start a hashtag for your followers to add content to. You could also invite people to a group board on Pinterest so you can all collaborate on a relevant project.
Now let’s get back to that little social media marketing tip.
It’s the same trick used by the social media networks themselves. And you should use it too.
This social media marketing trick is so simple yet so often overlooked.
Here’s what you’re going to do…
Let people know about the cool things you’re doing on social media in your newsletters.
This goes beyond the “Follow me” buttons or letting people share your email on their social networks. These are both good things to have but a bit passive compared to directing attention to something specific.
Point people in the direction you want them to go for better engagement.
Here’s how to make them want to click through:
- Tell them what’s going on
- Tell them why they should check it out
- Tell them what to do next (otherwise known as your call to action)
Here’s an example:
“We’re currently running an exclusive sweepstakes on Facebook. You could win a dinner for two at our restaurant. Enter the sweepstakes.”
*Make the call to action a link or button.
Pretty simple right?
Your newsletter allows you to reach people where they are every day — their inbox. And you get to focus their attention on something specific about your social networks that will drive engagement and participation. Awesome.
Let’s recap how easy this is to do:
Make sure you have a great foundation for your social media marketing and then let your newsletter contacts know about what’s going on. Easy!
Now be sure to include a special social call to action in your next newsletter.
Want to learn more?
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