Email marketing is one of the most popular and valuable forms of marketing; it’s affordable, effective, immediate, and measurable.

One of the most important aspects of email marketing is getting people to join your email list.

You’re probably already collecting email addresses offline with a paper sign-up sheet at your store or office. You may have even added an online sign-up form to your website or blog.

But did you also know that social media can help to grow your list?

The great thing about using social media for your business is that your social pages are public, meaning that anyone can find your page and become a fan.

According to Pew Internet Project’s January 2014 research, 74 percent of online adults use social networking sites. Chances are your customers and prospects fall into this group.

Here are three simple ways you can leverage the power of social media to grow your email list:

1. Take advantage of social sharing

You probably already share your emails as soon as they go out through Constant Contact’s Simple Share feature, but did you also know you can re-share your content after the day you send?

Much of the content you have is evergreen, meaning it remains relevant.

A social media platform like MarketMeSuite streamlines your ability to re-share your email content on social media again and again with a Constant Contact integration built right into the platform.

Reusing your valuable content on social media gives your email campaigns a longer life and extended reach to more customers and prospects.

The people who follow you on social media, but haven’t subscribed to your email list, will now be able to see your email campaigns and subscribe right then and there. And any shares and retweets of your email campaigns open up the possibility of brand new email subscribers.

2. Run a contest or promotion

Creating contests or promotions is another great way to get people to sign up for your email list.

Try running a campaign with a link to join your email list by offering the first 50 subscribers a 20% off coupon or another incentive.

You can track new subscribers by using Constant Contact’s analytics and give those first 50 people the coupon. By running a promotion like this, you can add more email subscribers with a simple social post.

Try running a contest or promotion every month or so and see what type of content and offer gets the best results.

3. Add social buttons to your emails

When you send out emails make sure you include buttons linking to all of your social media profiles.

Driving your existing list to share on social may seem a bit backwards, but because your existing email subscribers already enjoy your content they are more likely to share it on social networks.

Their fans and followers are probably like-minded and would find your content helpful as well, continuing to build your following.

Once you gain these new followers on social media you can encourage them to subscribe to your emails.

Everyone on your existing list is already a fan of your emails, make it easy for them to connect you with their friends, so they can bring you new fans.

What should you consider when turning your fans and followers into email subscribers?

  • Are you making it easy for people to sign up for your emails on social?
  • Are you sharing your emails on social media and encouraging readers to like, comment and share?
  • Are you looking for opportunities to provide an extra incentive to get social connections to join your list?
  • Are you making it easy for your current readers to connect with you on social media and share your emails with their followers using a single-click?

Want real success? By answering yes to these questions you’re taking an important first step toward building an online audience that you can drive to your email list.

Once you connect with them through email you can start sharing even more helpful information, and bring real results to your business.

Do you have any advice for getting social media fans to join your mailing list? Let us know what’s worked for you in the comments.