If you’re like a lot of small business owners, there’s a good chance social media will play in a key role in helping you connect with customers and drive new business in the New Year.
Hopefully, you’ve seen the value of using sites like Facebook, Twitter, Pinterest, LinkedIn, and Instagram in 2014. Maybe you’ve experimented with a new social network recently or are looking to branch out and do more in the New Year.
This year, we had the chance to answer a number of social media questions from our small business audience. We also learned from small business owners about the strategies they’re using to drive success on social media.
To help you kick off your social media plans, we’ve compiled our top social media resources from 2014:
We reached out to a number of social media experts and asked them to share their best one-sentence tip for getting started on social media.
Most stuck to one sentence. Some cheated a little. But all provided helpful tips that any business can use when getting started.
If you want to achieve social media success in 2015, you’ll need a plan to help you get there.
Luckily, there are simple steps you can take to map out a social media posting schedule for your small business. Whether you’re using one social network and want to improve engagement there, or you’re looking to branch out and grow your presence across different sites — a posting schedule can help.
In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions. Then there are things like profile pictures and cover photos — which need to be different sizes, based on the network that you’re on.
It’s a lot to keep up with. That’s why we created this cheat sheet.
In this cheat sheet, we offer helpful suggestions for when and what to post on each social network, including Facebook, Twitter, LinkedIn, Google+, and Pinterest.
If you’re new to any of these social networks, you can use these tips to help you get started. As you start to build your social media presence, tweak your strategy to find a balance of content and frequency that’s right for you.
If you’ve been using social media for a while, you’ve probably picked up a few tricks to help you save time and get the results you’re looking for. In this post, Constant Contact Social Media Community Manager, Danielle Cormier shares some of her favorite social media tricks.
These social media tricks are not complicated and can help you enhance your business’s social media presence, improve your engagement rate, and help you reach new customers.
By re-purposing the great content you already have and delivering it in new ways, you can get more out of the content you are already creating.
Not only will you save time, but you can help create brand consistency, build authority, and raise awareness in a whole new way.
Few topics got more attention in 2014 than Facebook and the steady decline in organic reach for business pages.
Here’s the good news: Even with a decline in reach, you’re still able to reach your most engaged fans that are the most interested in your business.
Creating consistent and valuable content is no small feat. But as with many challenges, your best option could be to take things one day at a time.
We’ve brainstormed a list of 30 content ideas for you to try on your different social media channels.
Don’t worry. Most of these can be completed in a matter of minutes. We’ve also included helpful examples from other successful small businesses and organizations.
If you’ve been discouraged by some of Facebook’s changes, you may have considered calling it quits in 2015.
But before you throw in the towel, you should know that there are things you can do to boost reach and engagement on your Facebook Page.
Few social networks gained more traction in 2014 than Instagram. With the growing popularity of photos and images on social media, Instagram has a lot to offer busy small business owners.
Instagram has also proven to be one of the best social networks for brand engagement on social media.
If you’ve been thinking about getting started, there are a few things you’ll need to do first.
With all the talk about reach and engagement, a lot of people forget that Facebook is also one of the best places for new customers to discover your business.
Whether people are searching for businesses in their area on mobile or visiting your page to check on your hours or location, Facebook can help you get found.
Over the last few years, Facebook has rolled out a number of new features to help advertisers target the right audience. This will improve your chances of connecting with people who are actually interested in your business, and help you avoid spending ad dollars on reaching the wrong people.
Not taking advantage of these powerful targeting features is one of the biggest Facebook Ad mistakes you can make.
If you’re on Pinterest, it’s important to take full advantage of the site’s analytics dashboard, Pinterest Analytics.
Pinterest Analytics are designed to help you get the most from Pinterest by giving you the insights you need to create content your audience will love.
Pinterest recently updated the platform, introducing a new look and adding a number of powerful new features.
Video content can help your branding efforts and show off your business expertise; but it’s also a great way to entertain, educate, and connect with people.
If you want to start building your video library, setting up a YouTube channel can help.
Google+ offers a number of different pages to help you connect with the right audience. Each of these page types comes with different tools and features related to your industry.
Not sure which type of page is right for your business?
Looking for additional social media resources?
If you find these resources helpful, we’d like to invite you to sign up for our Hints & Tips newsletter. You’ll receive two emails each month with some of our best online marketing advice. You’ll also be the first to find out about upcoming social media webinars and events.
If you’re looking for even more social media tips, there are a ton of resources you can tap into in 2015. Below, we’ve compiled a list of some of our favorite sources for social media advice. Each of these sites offers expert advice that you can use to get more from your social media marketing in the New Year.
Check them out:
- Mari Smith
- Oh So Pinteresting
- Social Media Examiner
- Rebekah Radice
- John Haydon
- J Campbell Social Marketing
- Susan Solovic, The Small Business Expert
- Boom Social
- Top Dog Social Media
- Beth Kanter
- Heidi Cohen
What social media questions do you have for 2015? Post them in the comments below.