This is the final guest post in our Social Media London series (#SMWLDN), this time from Keren Lerner of Top Left Design, who was one of our expert panel members for “Multi-Channel Social Media: Small Business Friend Or Foe.”

I am what you might call—a heavy user of social media.

I have been using social media for a long time, so it has become as natural as breathing to me. However, I understand that it may not come as easily to others.

If you’re just a “dabbler” and are looking for ways to make social media less of a chore, here are three tips to help you build your social media muscles.

1. Connect your social media apps to Instagram

If you don’t use Instagram—you should—it’s an amazing tool to help promote your business.

Instagram is a great way to record your life visually and sharing things visually is extremely effective in social media. The picture below  is of the Top Left Design team here in our London office. I shared this shot on all of my networks and got lots of “likes,” loves, tweets, and comments!


You can connect Instagram to your Facebook and Twitter accounts so sharing becomes as easy as clicking a button (or two). Here’s how:

  • First, you’ll need to set up accounts for each of the social media apps mentioned above and download them to your smartphone.
  • To connect these accounts to Instagram, click on the Profile tab on your Instagram app.
  • Tap the little cog in the upper right corner of your screen.
  • Choose “Share Settings” under Account.
  • Enter details for the apps you want your Instagram account to connect to.
  • Take a picture with Instagram.
  • Choose your photo filter.
  • Add a location.
  • Share it—ticking Twitter and Facebook.
  • If there are people in your picture, go into Facebook and tag them.

Now, every time you take a photo on Instagram, you’ll be able to share your photo with LOADS more people!

2. Get Buffering

Want to know one of my best kept secrets? Buffer!

This is the best app for scheduling your tweets. I have installed the “Buffer for Chrome” app on my Google Chrome browser and any time I see a blog article I want to share, I  click my little “add to buffer” button and it fills up my buffer to be sent  throughout the day.

I decide the times I want to share my posts. You can also use Buffer for retweets—as long as you have the Buffer widget installed on your Twitter account.

3. Google Reader

I use Google Reader to subscribe to lots of blogs in my industry. This way I have one place to go where all the best blogs are included.

Here are some of my favourite blogs you might find interesting and worth sharing with your social network.

Marc and Angel Hack Life – Practical tips for productive living

Marie Forleo – Get anything you want!

Social Media Today – The world’s best thinkers on social media

Social Media Examiner – Your guide to the social media jungle

I can check Google Reader to see all the different headlines from all the blogs I subscribe to. There are hundreds! I open the ones with interesting headlines, and then click the “add to buffer” button in Google Chrome!

Having all these blogs at my disposal—combined with Buffer—is how I stay so connected on Twitter and am able to share things throughout the day.

I hope these tips help you ease your social media pain so you’ll learn to love it as much as I do.

Let me know how these strategies work for you in the comments below!

Keren Lerner is the Founder of Soho web design agency, Top Left Design, and an expert social media trainer. You can (always!) find her on Twitter at @topleftdesign.