Often times, there’s a tendency to get overwhelmed with keeping up with your social channels and coming up with good content to post. It can become a daunting task figuring out what will grab the attention of your audience, and how frequent you should be posting.
But there’s no need to overthink it. One phrase that was hammered in my brain growing up was that no matter what you’re doing: KISS.
Ever heard of it? It’s an acronym that stands for Keep It Simple, Stupid.
To make it align with your social posting strategy, we’re going to change the acronym up a little bit to KYSS, which will stand for Keep Your Social Simple.
This starts with understanding the differences between each social network.
Ultimately, all social networks will help you build stronger relationships with your customers, but each network does it in different ways, and each one has different features that if used correctly will help you accomplish your goals faster.
Take the time to familiarize yourself with the different platforms that are out there. Don’t think you need to be everywhere when starting out! Find the sites that your audience is most likely to be hanging out on, and master those first.
When you identify the social channels you want to focus on, take the time to learn the lingo for each site, as well.
To help you get started, I outlined a few basic elements of the top social networks: Facebook, Twitter, Instagram, and LinkedIn.
Can Include Pictures:
Ability to Tag People (@mention):
Next, you need to learn when and what to post.
Pay attention to the type of content your audience is most likely to engage with. Based on your audience’s response, you should be able to understand what to post, when to post it, and how often people want to hear from you.
To keep your social simple, remember that your biggest goal on social media is to provide a positive experience for the people connecting with you on your different channels.
As a guide, I’ve compiled some best practices to keep in mind when deciding when and what to post.
Share a wide range of content.
It’s a good idea to share your own blog posts, and post exciting news about your business, but it’s also great to curate content. Look to see what industry leaders are sending out and share their stuff as well. This is a great way to build relationships with experts in your field, as well as get noticed by their followers and fans.
Tip: Google News is a great resource where you can find content relevant to your business. MarketMeSuite allows you to quickly share this content with your fans from your dashboard.
Ask your fans and followers questions.
One way to boost engagement on social is by asking questions. You can ask them what they think of the latest feature, update, or product you released. Questions can really open up a conversation between you and your audience.
Keep your hashtags to a minimum.
Hashtags are great to filter your posts, but it’s tempting and easy to sometimes go overboard. Stick to two hashtags per post at the most. The more you include, the more cluttered your social post looks, and essentially loses its value.
Include images, but not all the time.
Twitter has made their timeline more visual, which should encourage you to create more visual posts. Don’t post an image all the time though, as solely text social posts can still be effective and get the point across.
Tip: Images will help your blog posts get even more attention. No need to dig through your files to find the right image, MarketMeSuite’s photo sharing capability does it automatically for you.
Test out when it’s best to post.
Say you have a posting strategy setup where you send out a post twice a day, every day. Be sure you’re not sending those posts at the same time every single day, at least not starting off.
It’s hard to know when your particular audience will engage the most with your post. This will also vary depending on the type of business you operate. Your audience is online throughout the day, so test different posting times and see when you get the most engagement.
Tip: Once you learn the best time to post, set up your weekly posts in one sitting. Management tools like MarketMeSuite help you schedule your posts in advance, from anywhere.
And finally, you’ll want to find the right tools to help manage your social media marketing.
Here at MarketMeSuite, we believe that keeping things simple, doesn’t need to be a challenge for small businesses.
That’s why we developed a tool that allows businesses to manage and monitor their social media presence, find targeted leads and build engagement with new and existing customers—all from one place. That’s also why we developed a lot of the features, highlighted in this post!
As you start to take on more and more, look for tools that can help simplify your strategy, and keep things organized.
The name of the game is simplicity.
By incorporating the method of KYSS., understanding the basic elements of each social network, making note of best practices, and taking into account the various tools that help simplify and save you time with social posting, you’ll be heading in the right direction with your online content strategy.
Always take into account that with anything, it takes time to see what is most effective.
And remember: Keep Your Social Simple.
What do you find most difficult when defining a strategy for your social posts? Have any quick tips you’d like to share? Tell us in the comments below!
MarketMeSuite participated in the pilot of the Constant Contact Small Business Innovation Program. Visit the Constant Contact MarketPlace to learn more about MarketMeSuite’s new integration with Constant Contact!