This article is part of our series for Social Media Week London. Read all the posts in this series.

If you are active on Twitter, read the technology press, or hang around any UK business blogs, you have probably heard that Social Media Week (SMW) is coming to London and Glasgow September 24 – 28.

There are a number of other cities around the world (specifically Barcelona, Berlin, Bogotá, Chicago, Hong.Kong, Los.Angeles, São Paulo, Seoul, Shanghai, Torino, & Vancouver) that are also taking part next week.

If this gives you a sense of déjà-vu, then it might be because there’s actually ANOTHER Social Media Week each year in February with a whole load of different cities around the world (like Manchester, England), but for London and Glasgow, it’s next week.

So, what’s Social Media Week all about?

Social Media Week is where a whole lot of people interested in social media (at all different levels) attend lots of events on the subject. These include seminars, workshops, panel sessions, hands-on activities, and the odd drinks-type networking event, too.

Participants do not have to be geeks or social media experts, in fact, the handy events schedule on the SMW website tells you whether each event is intended for people who are beginners or more advanced types. Instead, it’s about whether or not you would like to know more about the ways people and businesses are using social media today.

Top tips for getting the most out of Social Media Week

With so much going on, it’s easy to be overwhelmed by the choice of events offered during Social Media Week, so here are my top tips:

  1. Don’t try to attend events back-to-back. If you are rushing from one venue to another you won’t get to take part in the great networking that always takes place during Social Media Week. Give yourself plenty of time between events, and if you spot me in the crowd, come and say “hello.”
  2. Do book your attendance ASAP. Many events sell out in advance, so just turning up at the door and hoping you can get in is not a good strategy. Choose the events you want to go to and book them through the Social Media Week website. At the time of writing, both of the Constant Contact events are sold out with a big waiting list, and we won’t be the only ones.
  3. Do take notes. Did you know that writing things down embeds them in your memory more than just listening to them? Well it does, and if you are going to two or three different events in one day, your brain will be pretty full of ideas by the time you go home. Take a notebook and pen, and write down not just the things that you hear, but the things that you think you could do with that information within your business.
  4. Take a chance. Try to attend at least one event that is a little bit “off the wall” from your usual topics. There is so much more to social media than you or I benefit from on a day to day basis, so learn a little bit about some of that other “stuff.” You might just come across a genius idea for your business.
  5. If you can’t be there “live,” be there via Livestream. Several events, including ours, are taking place at different “hubs” around the city. Events from the hubs are Livestreamed over the Internet and also recorded for future reference. This means you can tune in from anywhere in the world, for free, and even watch it later on if you can’t make it at the time the event starts.
  6. Bonus tip.  Get Tweety with it! As it’s Social Media Week, you can get involved via social media too, naturally! The easiest way is to do a Twitter search for #SMWLDN or any of the SMW events own hashtags (ours will both be using the tag #SMWCTCT).

With so much to offer, every small business in the UK has something to learn from attending (or tuning in) to Social Media Week. I hope to see you there!

There’s still time to sign up. Don’t miss out!

Constant Contact’s Social Media Week London event on Thursday is sold out, but you can watch via this livestream link.