Build Your Business Brand: 5 Tips for Becoming a Celebrity Expert

The dictionary defines a celebrity as someone with fame.

And in the past, achieving celebrity status was enjoyed only by people who soared to the top in fields such as acting, national sports, politics, and journalism. People whose faces, names, and voices appeared regularly on our televisions, in newspapers, magazines, and on the radio were considered celebrities.

Now, traditional media coverage is no longer necessarily needed to build celebrity status. With all the cool technologies available, almost anyone can become a recognized subject-matter expert — “mini-celebrity” — in their field.

That means even you can propel yourself to stardom and fame. But it takes hard work, dedication, and most of all patience.

Many people ask me how I became an expert contributor for ABC News, Fox Business, Fox News, and other media outlets. I can assure you it didn’t happen overnight. It’s the culmination of many years of effort, but well worth the investment of time and resources.

Here are 5 ways you can begin building your celebrity expert status:

1. Speaking engagements

Create an information-packed presentation(s) and let appropriate organizations, conferences, companies, and groups know you’re available to speak at their events. Remember, your program must be helpful with good tips and resources. It can’t be a sales pitch. If you try to “sell,” you’ll be black-listed quickly. But if you do a good job, the word will spread and opportunities will come your way. Not comfortable speaking in front of a group? Start small. Volunteer to be part of a panel discussion instead of doing a solo presentation. If you’re really struggling with the idea, then hire a speaking coach or join an organization such as Toastmaster’s International.

2. Blogging

A blog is an excellent way to build a loyal following and enhance your brand. Use your blog to connect with your market and establish yourself as a subject-matter expert. Don’t be shy about letting people get to know your personality either. Blogs are much more personal than articles, so let your voice come through. To be successful with a blog, you must define your mission. In other words, what is it you want to say. And you must be committed to blogging on a regular basis. Share your blog posts through social media and via an e-newsletter to amplify your voice. You’ll also want to interact with readers who leave comments too.

3. Internet radio or podcasts

I must admit, I wasn’t originally a fan of Internet radio or podcasts. But I’ve seen them work successfully for small business owners, so I’ve changed my mind. An Internet radio show allows you to position yourself as a subject-matter expert. It also gives you a chance to spotlight special guests. An Internet radio show is a major time commitment because you have to prepare in advance and book your guest(s). It also must be recorded at a specific time each week. A podcast on the other hand is typically shorter in length — 10 to 15 minutes versus and hour, and can be recorded at your convenience. Just keep in mind that with any of the tools I’ve mentioned so far, in order to build a following, you should establish a regular schedule to distribute or post your podcasts.

4. Be a media resource

Most business owners know the value of getting your business mentioned on television or radio. But without an expensive public relations firm, it may seem unattainable. Not anymore. Check out HARO. You can register on the site as a media resource and you’ll get daily emails with queries from journalists representing all types of media outlets. I use it to find experts as well as story ideas. Social media is another way many journalists identify story resources. I often post opportunities on my Facebook and Twitter Page.

5. Write a book

Nearly every “expert” has authored a book. With self-publishing resources today, publishing a book is easy and affordable. Wondering how to write all that content? Repurpose your blog posts. Compile your blogs and before you know it, you’ll have enough material to fill the pages of a book.

Remember, as the founder and owner of your small business — you are the business. Building your celebrity status is a great way to help your business soar to new heights.

If you have any questions about how you can become a celebrity expert, please let me know in the comments below.

About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips Newsletter and get your free copy of “Smart Marketing Strategies for Small Biz” ebook.

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