What’s in this episode?

This is a special one-to-one edition of the Speakeasy. Check out this 8-minute conversation with Erik Mintz, Director of Strategic Partner Solutions.

1. This week’s topic: Event Planning: How to Set Your Event Up for Success

You may have heard that events are great for your business. You may even be thinking about running an event yourself. But why? Because events can help you reach a new audience and create awareness for your business or brand, events can help you educate and share information with potential customers and donors, and events can also help you increase the amount of donations you get by running events throughout the year.

But how can you be sure you’re setting your event up for success? That’s what we’ll be discussing today.

2. Questions/topics we discuss:

  • The first steps to planning a successful event
  • Why it’s important to know your audience (and why you should get their input before you plan your event)
  • How to measure the success of your event

As always we love to hear your feedback so leave a comment and you can now subscribe to The Speakeasy Marketing Roundtable in iTunes! So be sure to do that.


Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

Want to take this podcast with you? Now you can! Subscribe to The Speakeasy Marketing Roundtable in iTunes.

About the Speakeasy

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday!

Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media manager, Erica Ayotte, senior product marketing manager, Josh Mendelsohn, and social media specialist, Kristen Curtiss.

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode! Or you can email your questions to: SocialTeam (at) ConstantContact (dot) com