New to Drip Campaigns? 5 Proven Tips You Need to Know

Drip campaigns are an excellent way to send specific information and special offers to targeted users without needing to monitor those communications 24/7. An email drip campaign is a series of automated email campaigns that are sent in a specific order when triggered by a specific user action as they…

Grow Your Business by Finding Your “Niche”

If your efforts to expand your business have fallen short, consider finding a niche. Niche markets are small, focused target markets that you can go after directly. Some examples of niche markets include: Fitness niches such as muscle training for adults over 50 Home repair niches such as house flippers…

5 Tips to Outsmarting Your Competition through Google Ads

My oh my, how marketing has changed. It’s crazy busy these days to get the message out there using digital marketing. You’re writing blogs, managing social media channels, using email marketing… and then there’s also PPC (pay-per-click advertising). When do you sleep or just enjoy life? “Pay-per-click” is a form…

How to Use Events to Reach Your Prospects

This is a guest post by Rachel Grate, content strategist at Eventbrite. Your team juggles countless sales strategies to fuel your business. But only one empowers you to connect with your prospects and customers in person, to build one-on-one relationships, and drum up enthusiasm: Live events. Of course, your goal…

Why Automation is Simpler Than You Think

Automation can seem like it’s just for huge companies or requires development skills to get started. However, it’s simpler than you think to automate your processes and radically reduce your admin workload.  As a small business, automation can be your key to working less and selling more. But what does…

How to Develop a Social Media Strategy

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for. Taking that first step, to…

Small Business Online Marketing Strategies

The internet has changed the way we do business. Today, small businesses have the opportunity to make it big with the help of the right marketing tools and strategies. If you’re a small business that’s just getting started or one that considers online marketing a huge expense or a technical…