Why SEO is Important for Your Business

Think of any product. If you wanted to buy it right now, what would you do?  You would pull out your phone or computer, open a web browser and do a search for that product.  That’s why SEO matters. Your business has to show up when someone types in the…

Online Customer Service Tips You Need to Know

Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing customer service is a must. In fact, 54% of consumers reported that they base their decisions on a business’s customer service. On top of that, 92% of consumers say they’ll switch to another…

How Much Does It Cost to Build a Website?

Your website is the digital representation of your business. It is often the first interaction that people will have with you. So when you build a website, it’s important to create a brand identity that complements every other aspect of your business both digital (social media, blog) and traditional (business…

[Infographic] November 2019 Marketing and Holiday Planning

Break out the cornucopias and set the table, folks — it’s November! Hopefully, by now, you’re getting ready to serve up your holiday marketing plan. If not, check out our Holiday HQ for a buffet of resources to get up to speed. November is a big month for Holidays. Daylight Savings…

How Should Small Businesses Measure Cybersecurity?

How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the…

How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious…