6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile.  But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when…

5 Business Funding Mistakes You Could Be Making

As a small business owner, you aim to run your business efficiently. You focus on your business’s finances and make sure they’re in order. But cash flow issues can quickly spiral out of control. And in the worst-case scenario, it can close down your business. In fact, 29% of businesses…

Tips for Building a Solid Content Marketing Strategy

Content marketing is a fun and creative way to attract new customers to your business. Just know — it doesn’t have to be complicated to get the desired results. Check out these tips for building a solid, simple, content marketing strategy that doesn’t involve any guess work. What is content…

How to Measure ROI From Content Marketing

If you’re reading this, you probably have already realized that there is value in content marketing. But now, like many other businesses joining the content marketing movement, you need to know how to tell if your content is working. We tell you to create valuable content, be consistent, and put…

Make Your Seasonal Business Work All Year Long

As a seasonal business owner, you already know the highs and lows of seasonality can get stressful. In fact, you face challenges other businesses don’t have to worry about, such as: Saving enough to pay for utilities, employees, and other business expenses during your off-season Managing your inventory through your…

How to Develop a Content Marketing Plan

What is a content marketing plan and why do you need one? Your content marketing strategy decides what content you should create for your audience. Your content marketing plan is what you’re going to do with that content. Once you have your content marketing strategy in place, it’s time to…

Fund Your Business Through Crowdfunding

Funding your business can come about in different ways. You can go the traditional route – save up money, raise the money through some investors, or work with a bank to secure a loan. You can also be a bit creative with your business’s funding. Crowdfunding is a way to…

How to Use Email to Get More Online Reviews

Online reviews are my go-to for everything.  Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision.  I trust online reviews as much as I trust…

How Spam and Phishing Work (and How To Handle It)

As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals.  Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale. Despite the…