What Are Content Blocks and How Do I Use Them?

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…

Click Segmentation…Breaking It Down

Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring.  But from a marketing point of view, using click segmentation with…

Funding Your Business: Investors

Whether you’re trying to open a new small business or have been a business owner for years, a common factor in success is money. Investors can be a good source of financing for your business. Regardless of the stage your business is in, an investor can help you with your…

How to use Google My Business Posts

By now, you’ve created a Google My Business profile and learned how to optimize your business profile.  Now it’s time to explore one of the most powerful ways to grab a searcher’s attention: Google My Business posts.  What are Google My Business posts? GMB posts are almost like mini-ads for…

How to Use Instagram Ads to Drive Results

If you’ve made it to this page, you’ve probably heard of Instagram, right? No surprise there: A half a billion people worldwide access the platform on a daily basis.  And, of all internet users — literally everyone connected to the internet — more than 37% of us will check Instagram…

Growing Your Business: Tips from Industry Titans

You opened your business with a strong vision but the road to success isn’t always easy. Especially if you’re struggling to grow due to: Tough competition Evolving markets New technology Employee turnover The good news is you don’t have to find ways to grow your business all on your own.…

1-2-3 Guide to Announcement Emails

I’ll never forget the first party I ever threw.  Only two people came. I was completely deflated.  When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So what should I have done…