How to Create a Google My Business Profile

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll…

Growing Your Business: Dealing with Seasonality

As a seasonal business owner, you already know the highs and lows of seasonality can get stressful. In fact, you face challenges other businesses don’t have to worry about, such as: Saving enough to pay for utilities, employees and other business expenses during your off-season Keeping customers engaged all year-round…

New to Drip Campaigns? 5 Proven Tips You Need to Know

Drip campaigns are an excellent way to send specific information and special offers to targeted users without needing to monitor those communications 24/7. An email drip campaign is a series of automated email campaigns that are sent in a specific order when triggered by a specific user action as they…

How Long Should a Marketing Email Be?

That’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…

Logo Design Tips to Create a Strong Brand Identity

Brands have personalities just like people. The way a brand presents itself across all channels  — website, email, ads, social media, direct mail, physical signage, etc. — influences customer perception of the business. Your logo is an essential part of communicating your brand’s personality as it is the face of…

Growing Your Business: Assessing Competition

You may start to feel tense when discussing how competing businesses are outshining yours – and that’s ok. A healthy level of competition can actually yield positive results for your own business. In fact, assessing your competition can help your business stay up to speed while finding new ways to…

June 2019 Marketing and Holiday Planning

Summer is here, which means longer days and more shopping hours. Do you have a plan to start the season off strong? Whatever your goals are for June, these tips are sure to help your business shine! If you’re looking for email ideas for June the June 2019 Holiday Planning…

Grow Your Business by Finding Your “Niche”

If your efforts to expand your business have fallen short, consider finding a niche. Niche markets are small, focused target markets that you can go after directly. Some examples of niche markets include: Fitness niches such as muscle training for adults over 50 Home repair niches such as house flippers…

Take Ownership of Your Business Listings — Here’s Why

Whenever I visit a new city or country, one of the things that I most look forward to is tasting the local cuisine. Every place has its unique flavors and secret recipes for me to discover. Today, with online business listings and mobile apps, finding local cafes and restaurants is…