Simple, but Effective Website Design Tips

Sometimes a good first impression is the difference between a lost customer and a sale. When you’re designing your website, that’s the goal– building a positive first impression. If a customer sees your product in an ad or on social media and heads to your website, the design should inspire…

How to Build a Website from Scratch

A crucial part of any business’s success is its online presence, and a website serves as the home base for that presence. A website is a valuable asset that you own, and unlike social media pages, you control the content completely. An engaging website can serve as an important resource…

Benefits of Using a Free Website Builder

Unless you have been living under a rock for the last decade, you know how important it is for your business to have an online presence. The sooner you develop a presence on the Internet, the better. Your competitors know this too. Creating a new website from scratch can be…

Early Budgets: Tips From Major Businesses

Looking at Amazon’s behemoth status and involvement in myriad industries, it can be hard to imagine the company started as a small business operating out of a garage that exclusively sold books online. Since Jeff Bezos launched the company in 1994, he’s grown Amazon to hit a $1 trillion valuation.…

How to Use Impactful Images in Your Email Marketing

Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a…

What Are Content Blocks and How Do I Use Them?

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…

Funding Your Business: Investors

Whether you’re trying to open a new small business or have been a business owner for years, a common factor in success is money. Investors can be a good source of financing for your business. Regardless of the stage your business is in, an investor can help you with your…

How to use Google My Business Posts

By now, you’ve created a Google My Business profile and learned how to optimize your business profile.  Now it’s time to explore one of the most powerful ways to grab a searcher’s attention: Google My Business posts.  What are Google My Business posts? GMB posts are almost like mini-ads for…

How to Use Instagram Ads to Drive Results

If you’ve made it to this page, you’ve probably heard of Instagram, right? No surprise there: A half a billion people worldwide access the platform on a daily basis.  And, of all internet users — literally everyone connected to the internet — more than 37% of us will check Instagram…