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There’s nothing small about the impact of small businesses in Canada. Small and medium-sized companies represent 99.8 percent of all companies and employ 64 percent of private sector workers in Canada. And this month, we’re excited to be celebrating these businesses as part of Small Business Month in Canada. If you own…
Vito Marchese always knew he wanted to be his own boss, which is why he didn’t waste any time starting his company, Whiteboard Studio. “I started my business in 2006, after graduating from The University of Toronto,” Vito explains. “I always knew I wanted to be my own boss, so…
With the one year anniversary of the Canadian Anti-Spam Legislation (CASL) fast approaching, Constant Contact recently surveyed Canadian consumers and small businesses to get their opinions on email marketing, and the impact of the legislation. What did we uncover? Canadian consumers rate email as their number one method for staying…
When The Local Good first got started with email marketing, they were in a position a lot of businesses and organizations can relate to. Without an existing list of email addresses, they had to build their list from scratch — one name at a time. As a nonprofit that specializes…
You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of our…
Marketing is a puzzle with many different pieces. And at a time when most aspects of our life are digital, email marketing and social media are two of the largest pieces. But how do you use them to strengthen your business? Beginning her social media journey in 2007, Rebecca Coleman…
Whether you’re onstage performing for a full house or at your desk about to send out your latest email newsletter, you want to make sure your audience is engaged. This is a challenge the Dominelli School of Music tackles every single day. Based in Edmonton, Alberta, the school offers a…
Starting a small business is no small feat; especially when you’re working with a small audience. Setting up shop in Collingwood, Ontario — a small town situated in Southern Georgian Bay — Dan Plouffe and Julie Card wanted to find a way to help small businesses connect with their local…
October is Small Business Month in Canada. Here at Constant Contact we love any opportunity to celebrate small businesses and this is no exception. I recently had the opportunity to speak with Lisa Kember (@LisaKember), Constant Contact’s regional development director for Canada East, and Guy Steeves (@GuySteeves), Constant Contact’s regional…
October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In honor of Small Business Month, we’ve also compiled some of our favorite success stories from small businesses in Canada.…