The More You Know, the Easier It Is to Inspire Action with Email

Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service announcements in the 1980’s while watching your favorite cartoons growing up? It turns out that this informational campaign still exists as a platform to inspire individuals to create change…

Using Constant Contact to Manage Rolling Memberships

If you run a small business or nonprofit organization, you’re probably all too familiar with using Excel to manage your customer contact and membership information. While Excel is certainly a great tool, it’s not always the most effective way to keep things organized. This was a reality I faced with…