10 Items
We live in a time when major data breaches make news headlines on an almost daily basis. We know that Yahoo, for example, agreed to a $50 million settlement in relation to a 2013 breach that impacted about 50 million users. This works out to a measly $1 per user,…
I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I thought that shirt spoke to…
Whether you’re a brick-and-mortar store looking to get your products in front of more people, or an ecommerce business making sales in cyberspace, you need a strong online presence. Marketing your products and services online is more important than ever in order to reach the widest audience possible. In fact,…
An online store lets you break away from the confines of a typical brick-and-mortar store. Having an online presence creates so many opportunities to reach out to and engage with your target audience. Whether you run a mom-and-pop, a start-up, or a big business, ecommerce marketing tools can become an…
There’s a new approach to “word of mouth” marketing, and it may have nothing to do with actually speaking. Word of mouth marketing, or, what happens when people who know you well put their reputation on the line to tell others about your business, carries heavy weight in the small…
With ecommerce sales expected to increase to $4.479 trillion by the end of 2021, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than…
Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more robust marketing budgets. But whether…
Your website is picking up steam. You’re finally getting some good traffic. But how many of those visits are translating into actual business? You can use ecommerce marketing automation to enhance your online store. But it starts with collecting contact information so you can follow up with quality email marketing.…
A new customer sees your company’s website, a post on social media or a testimonial from a satisfied client and reaches out to learn more. Getting a customer’s attention is never easy but now comes the hardest part — closing the deal. Not every sale is a simple conversion. In…
Christmas is coming and online sales are booming. As an e-commerce business, you will no doubt be hungry for your slice of the pie. Your Christmas marketing strategy may even include an ingenious email marketing campaign to bring the customers a’clicking. After all, email is one of the best ways to engage with your customers and prospects.