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With e-commerce sales expected to increase to $4.479 trillion by the end of 2021, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than…
Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more robust marketing budgets. On top…
Your website is picking up steam. You’re finally getting some good traffic. But how many of those visits are translating into actual business? Because if you’re not collecting contact information and following up with quality email marketing, you’re wasting every click. Use these three steps to generate more business from…
A new customer sees your company’s website, a post on social media or a testimonial from a satisfied client and reaches out to learn more. Getting a customer’s attention is never easy but now comes the hardest part — closing the deal. Not every sale is a simple conversion. In…
Christmas is coming and online sales are booming. As an e-commerce business, you will no doubt be hungry for your slice of the pie. Your Christmas marketing strategy may even include an ingenious email marketing campaign to bring the customers a’clicking. After all, email is one of the best ways to engage with your customers and prospects.