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When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…
The internet offers ample opportunity to make money online, regardless of whether you’re selling physical goods or services. But setting up a profitable ecommerce business can be a complicated endeavor. The major stages include building an online presence, attracting visitors to your website, and then converting those individuals into customers.…
We live in a time when major data breaches make news headlines on an almost daily basis. We know that Yahoo, for example, agreed to a $50 million settlement in relation to a 2013 breach that impacted about 50 million users. This works out to a measly $1 per user,…
I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I thought that shirt spoke to…
Whether you’re a brick-and-mortar store looking to get your products in front of more people, or an ecommerce business making sales in cyberspace, you need a strong online presence. Marketing your products and services online is more important than ever in order to reach the widest audience possible. In fact,…
An online store lets you break away from the confines of a typical brick-and-mortar store. Having an online presence creates so many opportunities to reach out to and engage with your target audience. Whether you run a mom-and-pop, a start-up, or a big business, ecommerce marketing tools can become an…
There’s a new approach to “word of mouth” marketing, and it may have nothing to do with actually speaking. Word of mouth marketing, or, what happens when people who know you well put their reputation on the line to tell others about your business, carries heavy weight in the small…
With ecommerce sales expected to increase to $4.479 trillion by the end of 2021, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than…
Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more robust marketing budgets. But whether…
Your website is picking up steam. You’re finally getting some good traffic. But how many of those visits are translating into actual business? You can use ecommerce marketing automation to enhance your online store. But it starts with collecting contact information so you can follow up with quality email marketing.…