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Growing your business and earning passive income on the side don’t have to be separate ventures. In fact, there are several ways you can create passive income streams that also bolster your brand. Just ask the countless business owners with successful eBooks or Youtube channels. All it takes is some…
Learn how email marketing drives sales for your eCommerce store. Small business owners running an online store are always faced with the challenge of reaching out to existing and potential buyers to drive more sales. Just because people are visiting your site, it’s no guarantee that they’re going to buy…
When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…
The internet offers ample opportunity to make money online, regardless of whether you’re selling physical goods or services. But setting up a profitable ecommerce business can be a complicated endeavor. The major stages include building an online presence, attracting visitors to your website, and then converting those individuals into customers.…
We live in a time when major data breaches make news headlines on an almost daily basis. We know that Yahoo, for example, agreed to a $50 million settlement in relation to a 2013 breach that impacted about 50 million users. This works out to a measly $1 per user,…
I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I thought that shirt spoke to…
Whether you’re a brick-and-mortar store looking to get your products in front of more people, or an ecommerce business making sales in cyberspace, you need a strong online presence. Marketing your products and services online is more important than ever in order to reach the widest audience possible. In fact,…
An online store lets you break away from the confines of a typical brick-and-mortar store. Having an online presence creates so many opportunities to reach out to and engage with your target audience. Whether you run a mom-and-pop, a start-up, or a big business, ecommerce marketing tools can become an…
There’s a new approach to “word of mouth” marketing, and it may have nothing to do with actually speaking. Word of mouth marketing, or, what happens when people who know you well put their reputation on the line to tell others about your business, carries heavy weight in the small…
With ecommerce sales expected to increase to $4.479 trillion by the end of 2021, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than…