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When it seems overwhelming to get started in ecommerce, you can always get by with a little help from your friends. And there are no greater friends to online retailers than management software and tools. If you’re new to ecommerce or if you’re a brick-and-mortar retailer aiming to expand online,…
When I started learning about online marketing, the most important thing I learned is that when everything works together, you get the most out of your efforts. I’ve found this to be especially true for a retail website. Having a successful retail website is not just about having the primary…
Ecommerce and brick-and-mortar stores are no longer two opposing sides; the great retail war is over. Rather than choosing one or the other, most successful companies today are opting for both. By now, most retailers recognize that an ecommerce site can complement their brick-and-mortar store — the problem is that…
Are you using social media marketing to grow your retail business? Many of the small business owners and operators that we work with find retail social media campaigns to be confusing at best and downright frustrating at worst. As we talk about in our online marketing guide, The Download for…
As a small business, you’re likely looking to get your products in front of more people online. That means you may consider selling on other marketplaces beyond your website such as Walmart Marketplace and using Google Shopping Actions. As you start selling on other marketplace platforms, it’s important to manage…
Whether you’ve been selling online for a while or have recently pivoted to an ecommerce model, you may be wondering how to get your products in front of more people. For many online retailers, that means branching out beyond your own website to other marketplace platforms that allow you to…
Location, location, location! The three most important factors for brick-and-mortar retail success are just as relevant for ecommerce. In other words, where you sell online matters. So, it’s important to make sure you’re using the right marketplaces. But there is no single “best” online selling channel; it depends on your…
When you sell products online, you want to get them in front of as many people as possible. The good news is that you don’t have to rely strictly on your website to do that. There are other platforms such as Walmart Marketplace that allow you to get more exposure…
In today’s world of social distancing, building a website and online store can be the thing that keeps your business going. Whether you’re selling a physical product, digital download, or services, it can seem daunting to set up a website and start selling online. But you can actually set up a…
The coronavirus (COVID-19) pandemic has certainly changed the way we all do business. From learning to market and communicate sensitively to adjusting to working from home, we are left with a lot of new challenges. Now more than ever is important to utilize online marketing tools to communicate and continue…