Inspire Your Nonprofit Audience to Act With Animated GIFs

As much as we like to deny it, our animal instincts control much of what we do, holding our attention on anything that moves. Your nonprofit organization can use that to your advantage, by adding a little movement to your email with an animated GIF to grab the reader’s attention…

Design a Fundraising Event Email that Attracts the Right Crowd

Any email your nonprofit organization sends will have a similar message, to attract engaged volunteers and passionate donors. The message of your email can become even sharper when you focus it on promoting an upcoming fundraising event, making the email more effective at inspiring your audience to act. To start…

How Color Can Stir Emotion in Your Nonprofit Emails

Color shapes the way we look at the world, and whether you know it or not, color influences the actions you take and the products you buy on a daily basis. Your nonprofit organization can harness the power of basic color theory to drive your volunteers and donors to action.…