What is the ROI of Email Marketing?

Editor’s Note: The following is custom content provided by the Penton Food & Restaurant Group. Email offers the highest and most measurable returns for operators. But, there are some emails that generate higher returns than others. So, how do you know what kind of email marketing campaigns have a better…

What is Email Deliverability?

So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If you check your campaign metrics…