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FEATURED
Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email…
FEATURED
Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty…
FEATURED
Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough…
Research from the Direct Marketing Association has shown that email marketing returns $38 for every $1 spent. Do you know if this return on investment rings true for your small business? If you don’t know the answer, it’s okay, you’re not alone. Many small business owners we talk to just…
Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when…
Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available…
You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities…
You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will…
You work hard on your emails. You put in the time to share something you think your audience will enjoy, and it’s frustrating that less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You shouldn’t expect…
Arlet Koseian was ready for a change. Living in New York City and working hard to climb the corporate ladder, Arlet began thinking about what her life would be like if she became her own boss. “I loved living in New York, but it was taking its toll on me,”…
When The Local Good first got started with email marketing, they were in a position a lot of businesses and organizations can relate to. Without an existing list of email addresses, they had to build their list from scratch — one name at a time. As a nonprofit that specializes…