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In a recent conversation with one of our Solution Providers, we chatted about Super Bowl advertising and the fact that one 30-second ad cost between $3.8 and $4 million this year. We agreed that while this type of marketing is only used by behemoth brands, sometimes it’s fun to imagine…
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Here in Boston we have the Museum of Science. One of the popular attractions is the Perpetual Motion Machine. (You can see it in action in the first minute and a half of this video.) The machine features balls that roll around on a track setting off all kinds of…
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There’s no question that word-of-mouth has always been the best form of marketing. In fact, when we speak to small businesses most estimate that roughly 90% of their new customers come from referrals. Word-of-mouth has always worked—and it still works. It should come as no surprise that 90% of consumers…
Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than…
Life in a digital marketing agency can be busy. Sometimes you are so focused on your clients’ marketing that you forget about your own. Time to redress the balance? The principles of engagement marketing reveal how a little can go a long way in terms of getting your name out there and winning new clients.
If you’ve visited our blog or received our Hints & Tips newsletter recently, you may have noticed that we’ve been talking a lot about the different ways small businesses can WOW! their customers. A WOW! moment is an experience that leaves a lasting impression on your customers. In some cases,…
The marketing world is topsy-turvy sometimes, like when all the best offers go to new customers. From magazine subscriptions to mobile phone contracts, it’s the new customers that scoop the incentives and irresistible offers, while existing customers are left to feed off the scraps – if anything at all.
If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can…
As a small business, relationships are at the heart of everything you do. You work hard to build customer relationships and to provide an experience that makes people want to come back again and again. It’s those loyal customers — the ones who know, like, and trust you — that…
The beginning of the year is a great time to reflect on the past year of your business and think back to all the loyal customers who helped you grow and succeed. It’s also the perfect time to come up with a plan to reward customers for their loyalty and…
Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. In my job, I get to work with hundreds upon hundreds of business owners, and it makes me really sad to hear that many of…
Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Are you in a long-term relationship? I don’t mean with your significant other, pet, or favourite pair of shoes. I…