6 Ways to Promote Your Next Event

With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your…

How to Reach and Teach Through Educational Events

Many people may not think that small businesses run a lot of educational events. But according to Constant Contact data, more than 40 percent of small businesses hold events and seminars, and classes account for the highest percentage of events held. What’s the appeal? From florists hosting floral arrangement classes…

4 Tips for Nonprofit Event Success

As president of BizBash Media and an associate professor at NYU, few people are as tapped into the event space as Richard Aaron. Richard is responsible for numerous annual events, including the BizBash/M&C Event Style Show and the BizBash Event Style Award Show. Fresh on the heels of his company’s…

When the Price of Free is too High

During the holiday season, I received a number of email invitations for social gatherings and networking events from friends and local businesses. It dawned on me that both groups chose to use either a free online RSVP tool or a social networking site for their event promotion. I also use…

Event Planning Tips for Small Businesses

I recently chatted with Liz King, the socially-charged CEO of New York City-based Liz King Events, to get her thoughts about what’s up-and-coming in the event space. As a technology expert, Liz and her team seamlessly integrate technology into meetings and events to expand brand reach, forge deeper connections with…