We love email. It’s one of the most effective and accountable marketing channels out there. But when you incorporate Facebook too, you can bump up your conversion rates and improve the success of your entire campaign.
Allow us to take a wild guess. You are tired of hearing people say that you need to be doing mobile marketing. (You already know that mobile marketing is blowing up.) What you need is concrete advice on what it is and how to make it work for your small business – without frittering away oodles of cash that simply isn’t there.
You’ve thought about which social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks — Facebook, Twitter, LinkedIn, Pinterest, and Instagram. We’ll show…
Be honest. Is your small business really wowing your customers and clients? Every professional knows that customer service is important. So why is it that the small businesses getting it right are in the minority?
You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly.
Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of coupons in local papers or promotions spread through word…
Some of the best marketing ideas come from being in the moment. Capturing the zeitgeist. Having your finger gaffa-taped to The Pulse – whatever that is. With 2016’s Leap Day whirring towards us, here are some ideas that will get you thinking about how you can pay homage to Leap Year while engaging your target audience with novel promotional ideas.
Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world – the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for their objet d’amour. No pressure.