The Modern Day Coupon Clipper

Coupons (and the people who use them) historically have some undeserved negative associations. They conjure thoughts of the deal scavenging coupon clipper, who has no brand loyalty and won’t bring repeat business. Understandably this image isn’t the most enticing to small businesses, causing many to shy away from the thought…

A Simple Strategy for Writing Your First Series of Blog Posts

Getting started with blogging isn’t easy. Anyone who tells you otherwise either hasn’t done it or probably doesn’t understand how busy you are. And while starting a blog can be challenging, with the right strategy in place it’s a heck of a lot easier. It all starts with figuring out…

Understanding One Way People Find You Online

The other night, my wife Reese was “surfing through Pinterest.” (Her words.) One “Pin” that she found had some healthy lunch ideas, perfect for anyone with kids. (We have twin 9-year-old girls.) Each of the healthy lunch ideas were designed to fit in these trendy food containers. Each lunch display…