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Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 3.6 percent in 2016 — to the tune of $655.8 billion — your business cannot afford to be shortchanged…
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Is email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why: Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday. Email marketing was the #1 driver of online sales on Black Friday 2014. Constant Contact…
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When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a…
We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you…
Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported…
It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like,…
There’s a lot to celebrate in May — especially if you own or work for a small business. National Small Business Week runs the week of April 30th – May 6th in recognition of the contributions of America’s entrepreneurs and small business owners. As part of the celebration, we’re hosting free…
Spring is finally here! And you know what that means. It’s time to put in some elbow grease and embrace the spring cleaning spirit! This April, spend some time making sure your email list is spick and span and your email marketing is on the right track. Make this the month…
It may not feel like it in many parts of the country, but spring is just a few weeks away! If you’re still dragging your feet and have yet to create an email marketing plan for 2017 — March is the perfect time to get back on track. In addition to…
As a small business or nonprofit, the relationships you have with your customers and supporters are your biggest strength. This February, take the time to celebrate those connections and show people how much they matter to you. How can you spread the love? Send your subscribers a quick email to express your…
How are your 2017 New Year’s resolutions coming along? Is this the year you’ll finally implement positive changes and leave behind the bad marketing practices that are holding your business back? For 2017 to be your business’s best year yet, you need a strong marketing plan. And with email marketing…
It’s so easy to get caught up in the holidays. Every year, you’re sprinting towards the finish line trying to reach record sales or donation numbers. But December is also the perfect time to look back on your year and set goals for the year ahead. Don’t let 2016 come to…
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers. If you want to run a successful holiday promotion, without…