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If someone asked you how email marketing is helping your business, what would you say? Chances are you wear a lot of hats at your small business or nonprofit and maybe numbers aren’t your strong suit. You’d much rather focus on connecting with people in person to sell more of…
You work hard on your email marketing. You put in the time to share something you think your audience will enjoy, and it’s frustrating when less than half of your subscribers are giving your emails a chance. Should you resend to non-openers? You shouldn’t expect everyone on your list —…
Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more…
How often does this happen to you? You put in the hard work to create an email you know your subscribers will enjoy. You write great content, include strong images, and have a clear call to action. You even make sure your emails look great on mobile and desktop. Then…