7 Emails Your Restaurant Should Be Sending

“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…

How to Make Sure You Have a Strong Brand Identity

Having a strong brand is one of the most important ways you can help ensure that your business is successful. And one of the best ways to strengthen your brand is by keeping your brand messaging consistent. Companies that have consistent brand representation typically see an increase in revenue of…

How to Manage Your Personal and Business Online Appearance

Most small business owners understand how social media marketing can benefit their business–or at least why it’s important to be on social media. After all, most of your customers are already there, along with your competitors. So, if your business doesn’t have a social media presence, you not only miss opportunities to…

How to Use Surveys on Social Media

Wondering what trends your customers are following right now? Trying to point your products or services in a new direction and want an idea of how your customers will react? You can find out right now simply by asking, through a survey on your social media page. You can run…

How to Grow Your Online Publication Using Facebook Lead Ads

If you’ve been following the news, you may have heard that many social media channels are changing to be more focused on private communications. Unfortunately, these changes also hinder the organic reach of small businesses and online publications alike. What this really means is that you need to re-focus your…

How To Deal With Bad Online Reviews

Before someone buys something, goes to a store, or books a reservation, it’s likely they’re going to search for the business online. In fact, nearly 95 percent of shoppers read online reviews before making a purchase. Why you should care about what people say The words a customer leaves in…

Paid Social Ad Options For Your Business

Have you ever heard the phrase, “You gotta pay to play?” No, I’m not asking about your trip to Vegas. Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give…

15 Social Media Marketing Tips To Get You Started

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media in their marketing plans, many are…