Data Collection For Email Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions.…

Tips for Building a Solid Content Marketing Strategy

Content marketing is a fun and creative way to attract new customers to your business. Just know — it doesn’t have to be complicated to get the desired results. Check out these tips for building a solid, simple, content marketing strategy that doesn’t involve any guess work. What is content…

How to Develop a Content Marketing Plan

What is a content marketing plan and why do you need one? Your content marketing strategy decides what content you should create for your audience. Your content marketing plan is what you’re going to do with that content. Once you have your content marketing strategy in place, it’s time to…

7 Must-Haves for Your Restaurant Website

In today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a…