8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions.…

Tips for Building a Solid Content Marketing Strategy

Content marketing is a fun and creative way to attract new customers to your business. Just know — it doesn’t have to be complicated to get the desired results. Check out these tips for building a solid, simple, content marketing strategy that doesn’t involve any guess work. What is content…

How to Develop a Content Marketing Plan

What is a content marketing plan and why do you need one? Your content marketing strategy decides what content you should create for your audience. Your content marketing plan is what you’re going to do with that content. Once you have your content marketing strategy in place, it’s time to…

7 Must-Haves for Your Restaurant Website

In today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a…

How to Write a Promotional Email

When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand…

Are Google Ads worth it?

You’ve spent time, money, and other resources into setting up a website for your business. It looks great and you’re excited about having a place for people to learn more about your business. But now that it’s set up, how do you get people to visit your website? Sure, you…

7 Emails Your Restaurant Should Be Sending

“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…