Growing Your Business: Dealing with Seasonality

As a seasonal business owner, you already know the highs and lows of seasonality can get stressful. In fact, you face challenges other businesses don’t have to worry about, such as: Saving enough to pay for utilities, employees and other business expenses during your off-season Keeping customers engaged all year-round…

7 Must-Haves for Your Restaurant Website

In today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a…

How to Write a Promotional Email

When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand…

Are Google Ads worth it?

You’ve spent time, money, and other resources into setting up a website for your business. It looks great and you’re excited about having a place for people to learn more about your business. But now that it’s set up, how do you get people to visit your website? Sure, you…

7 Emails Your Restaurant Should Be Sending

“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…

How to Make Sure You Have a Strong Brand Identity

Having a strong brand is one of the most important ways you can help ensure that your business is successful. And one of the best ways to strengthen your brand is by keeping your brand messaging consistent. Companies that have consistent brand representation typically see an increase in revenue of…

How to Manage Your Personal and Business Online Appearance

Most small business owners understand how social media marketing can benefit their business–or at least why it’s important to be on social media. After all, most of your customers are already there, along with your competitors. So, if your business doesn’t have a social media presence, you not only miss opportunities to…

How to Use Surveys on Social Media

Wondering what trends your customers are following right now? Trying to point your products or services in a new direction and want an idea of how your customers will react? You can find out right now simply by asking, through a survey on your social media page. You can run…